CSR Initiatives

Under the steadfast leadership of Rtn. AKRFC Dr. Leema Rose Martin, Director of the Martin Group and Managing Trustee of the Martin Charitable Trust, the organisation has reached a new milestone in its mission for environmental stewardship. Through a substantial sponsorship of ₹2.7 Crores, the Charitable Trust is now actively supporting a multi-faceted conservation strategy designed to protect the delicate ecological balance of the Western Ghats.

This strategic investment targets five critical pillars of environmental preservation:

• Conservation Infrastructure: Enhancing administrative and management facilities to streamline field operations.
• Biodiversity Protection: Implementing robust anti-poaching measures and advanced surveillance to safeguard indigenous species.
• Conflict Mitigation: Developing proactive human-wildlife conflict management systems to ensure community and animal safety.
• Sustainable Development: Pioneering eco-tourism initiatives and environmental development projects that harmonise progress with preservation.

On March 9, 2026, these initiatives were formally inaugurated at Ettiyar Estate, situated in one of the highest rainfall zones within Tamil Nadu’s Western Ghats. As a recognised biodiversity hotspot, this region is a vital sanctuary for rare flora and fauna but remains vulnerable to habitat fragmentation and illegal poaching.